How to Use Social Media for Your Marketing Efforts in 2018
Social media is a highly agile platform because things are in a constant flux here in this ecosystem. New sites, reformed algorithm, special features, new customer behaviors and preferences make this platform a complex platform, yet an effective one for marketing. But then, of course, you need to deploy smart marketing strategy this year to maximize your marketing efforts, how? Let’s have a look.
Insightful tips for social media marketing:
UGC-oriented: UGC stands for user-generated content. That means contents that are generated by the consumers in the form of images, texts, posts, and testimonials can drive your sales. This is a psychological phenomenon because deep down people have this lingering idea of “I could have made that post or taken that photo”
Paid advertise: Brands used to engage their customers with various contests and polls which is known as engagement bait, but in 2017, Facebook declared that it will no longer entertainment engagement bait and demote such individual posts. Essentially, that means you need to spend a little extra amount on paid ads to bring meaningful results.
Influencer marketing: Social media users trust celebrities and the people with convincing voice and opinions. However, before you approach influencers, you need to verify their authenticity by looking at their reach, relevancy and engagement rate. By looking at their posts, fan following and quality of the content, you can easily find out whether the influencer will be appropriate for your niche or not.
Social proofing: Since people are inclined to make their buying decisions on other’s opinion, you need to understand the implication of social proofing. Here social proofing would broadly mean the number of followers likes and comments that your social media brand profile contains. Make sure that you improve your reach and engage your audience to improve your social proofing status.
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Stay relevant and aware: Relevancy is the name of the game. In fact, more than 90 % of consumers say that they will not engage in communication that is irrelevant to them. It is important that you craft insightful content to stay relevant.
In addition, you need to be aware of the changes such as Instagram new feature “you are being caught up in the feed” that aims to educate people about their social media habits or Facebook’s reviews becoming recommendations for ease of usage.
Social selling: Cold calling is no more relevant because more than 70 % of B2B customers do not even bother to take the sales call. Now, in this situation, you need to deploy smart social selling strategy by building a strong brand profile and brand relationship through better engagement. The study suggests that 50 % of buyers carry out social media research before buying products and services. That means you have to use social selling effectively to garner benefits.
By deploying the above-stated strategies and tactics, you will be able to craft an effective marketing strategy to produce better results. It is time to get strategic and tactical in your approach to maximize your marketing effort of better results.
